The dust has settled, and this is the only internet April Fool's joke I've seen that seemed genuinely funny — it nicely takes advantage of paranoia users have about the site itself and is well-executed, slipping the outlandishness in early then playing it (mostly) straight until a final sly jab at the end. Good job, Hype Machine.

Gmail Paper was alright, too, but it didn't seem like a knockout to me.

But maybe I'm just being cranky. I'm pretty down on internet April Fool's jokes in general — they're usually pretty tin-eared, predictable and dumb, and there are far too many of them. To see just how incredibly awful things can get you only need to check out the April 1 edition of Slashdot.